Women – Accelerate! Why Hesitate?

Public Workshops

Women leaders are under-leveraging some of their natural, powerful talents.  Research and conventional wisdom agree that women have natural perceptual abilities, which explains, in part, their superior relationship skills and leadership instincts.  At the same time research has proven that women’s sensitivities to perceptions can lead them to engage in “self-negotiating” and a tendency to hesitate in making decisions or contributing in meetings. This can impact their effectiveness as a leader and can diminish their leadership presence.


Women – Accelerate! Why Hesitate? is a powerful, hands-on leadership development experience designed specifically for women leaders, leveraging their proven, natural perceptual abilities to become even more effective leaders.


In this powerful leadership development experience each woman leader will:

  1. Learn how to avoid the natural hesitation that comes from a tendency to spend too much energy “self-negotiating” before acting.
  2. Leverage women leaders’ natural perceptual abilities and instincts to become a stronger team leader.
  3. Use self-paced, e-learning tool to clearly define your authentic leadership brand in a way that can be practically applied every day. http://www.broadviewlearning.com/training-programs/personal-brand-discovery-tool/
  4. Gain a clear, research-based understanding of how you are currently perceived, professionally and personally.

The program is built on a blended-learning instructional design platform that emphasizes interactive learning, with ample time provided for participating in small group discussion sessions, sharing and learning from other women leaders.  Prior to attending the workshop, you will begin by using an e-learning app to define your leadership strengths and conduct an assessment of how you are currently perceived by others.  The learning is anchored by attending a 6-hour facilitator-led workshop and continues with implementing your 21-day personalized acceleration action plan.

 Workshop Dates and Cities

Workshops are currently unavailable

due to the Coronavirus

Join us for a day to learn, share and be inspired!


“A phenomenal set of tools, ideas, feedback and activities to help you figure out how to be your truest, best self – at home and work!”

Arianna Gavzy, Director Operational Excellence, Target

“Women – Accelerate! Why Hesitate? provided an amazing venue for professionals from Minneapolis to come together as one to learn how we can become stronger leaders and lean in!”

Danyelle Dougherty, Account Executive, Slalom

“The pre-work and self reflection was invaluable – taking the time to reflect on who I am will have a positive impact on how I show up.” 

Jolene Patterson, Business Applications Delivery Manager, Andersen Corporation

“This program opened my eyes to my business and personal perceptions and introduced me to practical ways to manage them!”

Jolene Herrmann, Global Change Consultant, Cargill

“I found Women – Accelerate! Why Hesitate to be an insightful journey into understanding my personal brand and how to thoughtfully influence the perceptions that build it. Thank you!”

Juli Lassow, Founder, JHL Solutions

“This workshop brought together incredible women and gave us the opportunity to do deep self-exploration together – AMAZING!”

Ashley Lorentz, Sales Executive, Slalom

“The insights I learned about myself were invaluable to continue to shape myself as a leader.”

Kate Kompelien, Director Customer Experience Solutions, Avtex

“While I’ve taken many leadership courses for women, this course will clearly have the greatest impact as it is practical information with real-life tools and exercises. Thank you.”

Mitra Forsberg, HR Director

“A remarkable day of insight and inspiration from two leaders who lead others to thrive and succeed.”

Cindy Bengtson, Leadership Pasadena

Thank you! The wisdom packaged up in this workshop is forever valuable. It will make me a stronger me!”

Rachel Estes Leyk, Client Service Lead, Slalom

“This workshop truly helped me understand the perceptions others have of me and how I can consciously manage those perceptions. The topics covered are tough but through open dialogue and an accepting group of women, true learning was able to occur.”

Katie Mika, Senior Program Director, Mount Olivet Rolling Acres

“Fueled by Passion. Driven by Outcomes. – that is my brand promise. I have a brand to anchor my behavior and a way to drive consistency. Thank you Broadview and Beth for this empowering experience.”

Jill Swarthout, Client Service Lead, Slalom

Some of the Benefits of the Program


  • Clearly define your leadership brand based upon your values, authentic leadership beliefs.
  • Learn how to get credit for your strengths by closing the gap between how others perceive you as a leader and your authentic leadership brand.
  • Develop strategies to overcome misperceptions that currently hamper your growth as a leader.
  • Leverage your learning through powerful, highly engaging small group discussion sessions and expand your network of women leaders.

Workshop Description





Who should attend?

Managers, Directors, Emerging Leaders, Women who want to accelerate their career


How long is the workshop?

Continental breakfast is at 8:30, the workshop goes from 9 to 3:30


Where are the workshops held?

Minneapolis – Metropolitan Ballroom Veranda

Pasadena, CA – The University Club


What is the fee?

Early registration is $375/person and regular registration is $450/person.


What is included in the fee?

The Broadview Personal Brand Discovery Tool for you to define your leadership strengths and conduct an assessment of how you are currently perceived by others prior to attending the workshop; continental breakfast, lunch, workshop materials and 21-Day Acceleration Plan.


What is the self-paced e-learning activity to be done before the workshop?

After registering for the workshop, you will receive the access code and instructions for the Broadview Personal Brand Discovery Tool. Your first step is to send out requests to business associates and family/friends to complete a 2-minute perception survey of you. Your database of perceptions will be given to you in the workshop with numerous individual and group activities focused on understanding your real-life perceptions and developing actions to reshape and reinforce perceptions. The second step of the pre-workshop learning is a series of exercises to define your values, leadership strengths and style using the Personal Brand Platform framework.


You’ll want to start the process as soon as you receive your instructions to get a good sample of perceptions from over 30 respondents. The pre-workshop learning and exercises will take 1.5 – 2 hours and you can go into your personal discovery tool as often as you like.


Who are the facilitators?

Beth Speak – Pasadena and Minneapolis Workshops

Beth is the subject-matter expert and lead designer of the Women – Accelerate! Why Hesitate? program.  Her dynamic and mentoring facilitation style promotes an engaging and thoughtful learning experience for women leaders attending Women – Accelerate! Why Hesitate? program. Beth serves as a Master Trainer, certifying more than 190 trainers and coaches in Broadview leadership development programs.


Prior to joining Brand Tool Box and Broadview Leadership Development, Beth worked as a marketing manager for 3M’s category-leading Scotch® Tape and Post-it® Note brands, where she was awarded 3M’s highest marketing professionalism award. Before her headquarter marketing role, she was a top-producing sales leader based in Southern California. Her experiences as a female leader and mentor in each of her corporate roles have provided her many insights for Women-Accelerate! Why Hesitate? program development.


Beth’s training experiences and insights have benefited clients from a broad spectrum of industries and professional services, including 3M, AgStar Financial Services, BASF, Cargill, Consumers Energy, Ecumen, GTE Federal Credit Union, Securian, St. Jude Medical, Stanford Health Care, and Target.


Heather Backstrom, Ed.D., C.P.C.C. – Pasadena Workshops

Dr. Backstrom has more than 20 years of experience in all aspects of organization and leadership development including executive coaching, workshop design and delivery, team interventions and meeting facilitation. The breadth of her experience spans organizations in the for-profit, not-for-profit and public-sector arenas. She is experienced with coaching first-line supervisors up through the C-suite level executives.

As a woman leader Heather started her career in the private sector at Toyota and then expanded into the not-for-profit and public-sector domains. Her rich expertise includes City of Hope National Medical Center, Beach Cities Health District, Moog and NASA Jet Propulsion Laboratory. With a passion for learning and continuing education, Heather is also an adjunct faculty member with the University of Redlands and Azusa Pacific University where she delights in teaching MBA and MA students


Heather was an integral part of the Women – Accelerate! Why Hesitate? curriculum development team.  In addition, Heather was a key team member that conducted the national research study of women leaders that formed the basis of the design of the Women – Accelerate! Why Hesitate? program.


Heather’s first-hand knowledge of the content of Women – Accelerate! Why Hesitate?; her enthusiasm for working with groups of women leaders; and highly engaging facilitation style are the perfect combination to inspire women participants to stop hesitating and to accelerate the growth of their leadership potential.


What is the cancellation policy?

Due to the limited seating and popularity of these workshops, we have enacted a cancellation policy to ensure that there is enough time for participants on the waiting list to take advantage of the opportunity of this workshop.  All cancellation requests must be submitted in writing to info@broadviewlearning.com. Cancellation requests prior to 30 days in advance will receive an immediate refund of 65% of all fees paid. Cancellation requests received between day 30 and 11 business days before will receive a 50% refund; cancellation requests received less than 10 business days before the start of the workshop will receive a 25% refund.


Registration Transfer – Broadview will permit a workshop registration transfer to another woman without financial penalty. The registration transfer must occur prior to 10 business days before the workshop for the new attendee to be able to complete the pre-workshop learning experience.

Download a pdf of the workshop description here.