Our Team

Karl D. Speak

Principal and SME

Professionally speaking. . . Karl D. Speak is a global expert known for experience and abilities to work with leadership teams to improve an organization’s brand management competency. Karl’s innovative work on corporate brand strategy, personal brand and internal brand building has been implemented in companies around the world.  His best selling book, Be Your Own Brand, is translated into 12 languages and has sold over 80,000 copies. In January 2011 a revised and expanded version of Be Your Own Brand was released to leverage the global success of the first edition and the growing popularity of personal brand. Read more

Dr. Heather Backstrom, Ed.D., C.P.C.C.

Executive Coach

Dr. Backstrom has more than 20 years of experience in all aspects of organization and leadership development including more than 10 years as an executive coach. In addition, Heather has conducted extensive research on the effectiveness of using personal brand-based coaching models to improve leadership development programs.

The breadth of her experience in executive coaching, workshop design and delivery, team interventions and meeting facilitation spans organizations in the for-profit, not-for-profit and public sector arenas. Read more

Beth C. Speak

Master Trainer and Instructional Designer

Beth has played a lead role in developing the Brand Tool Box training materials and programs over the last 10 years. Serving as Master Trainer and Master Coach, Beth has overseen the certification of more than 190 trainers and coaches. She has used her dynamic facilitation style in delivering workshops to thousands of participants. Read more