Be Your Own Brand

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What people are saying about Be Your Own Brand

“Be Your Own Brand demonstrates how the principles of marketing can also serve as the foundation of authentic leadership. The authors’ ability to draw upon the common understanding of branding to create a parable about self-awareness and effective leadership makes Be Your Own Brand essential reading for every manager looking to make a difference.”

–Durwin A. Long, Ph.D.

“Be Your Own Brand explores the notion of a personal brand not as some kind of scripted performance but as the most genuine and natural affirmation of individual strengths and distinctiveness.”

–Matthew Damon, President, Nilan Johnson Lewis

“Through exercises and real life stories the authors teach us the profound impact of personal brands that are authentic, distinctive and values based. We learn from them that having a strong personal brand is a platform for living a fulfilling life and creating meaningful relationships. From this book you’ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.”

–Heather Backstrom, Phd., Executive Coach

Achieve More of WHAT YOU WANT by
Being More of WHO YOU ARE

Revised and Expanded 2nd Edition

New edition of the book that introduced the concept of personal brand as a powerful personal and professional development tool

Thoroughly revised and updated throughout, with new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world

Filled with unique and tested tools and exercises to help you develop a distinctive personal brand

You may not know it, but you have a brand. Over time the people who interact with you – colleagues, acquaintances, family and friends–develop a set of perceptions of who you are and what you stand for. But does your current personal brand truly reflect who you are and the difference you make? Everyone has a brand and anyone can be a strong brand.Strong brands are built on authenticity.

Developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be, and learning how to leave the impressions that reflect your true brand. The hallmark insight of the new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others. “When you make a discernable difference in the life of another,” Karl writes, “you make a lasting impression and your brand receives credit.” Strong brands make a difference.

Be Your Own Brand introduces you to a number of interesting individuals who demonstrate how people who dedicate the distinctive qualities of their strong personal brand to making a difference for others build a successful life. You’ll read about Temple Grandin — a woman with severe autism since she was a child, who has invented some of the most important improvements in the humane treatment of cattle and was the Recent subject of a highly acclaimed HBO film. And you will meet Norman Borlaug, who single–handedly started the Green Revolution and did more than anyone else in the twentieth century to teach the world to feed itself, reducing world hunger on a large scale. And then there’s Willem Kolff, a humble Dutch physician who was the pioneer inventor of two of the most important medical devices that have saved millions of lives. Strong brands are interesting people that leave lasting impressions.

Be Your Own Brand shows how to create a personal brand that is distinctive, relevant to others and consistent in the way it is perceived and presented. The book takes you through the process of identifying the components of your brand, conveying that brand to the world, checking how closely your brand aligns with those of significant others–particularly your employer–and assessing your progress along the way. Strong brands use the power of alignment to make a difference by being more of who they are and getting credit along the way.

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